The Best Purple Shampoos and Conditioners for Blonde Hair

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The world may never really know if blondes have more fun. Regardless, both bottle blondes and those who are naturally blessed know the easiest way to keep their hue looking icy is to incorporate a purple-based shampoo into their wash-day routine. “Purple shampoo works best on silver or blonde hair as it can neutralize the brassiness and provide a brighter, clean tone to the hair,” explains Ginger King, a New Jersey–based cosmetic chemist. “It’s based on color-wheel theory, the same principle people use as it relates to color correction in makeup to minimize imperfections.” While these products can’t shift your color completely, they can help you maintain the current hue you have. (Oh, and surprise, brunettes can also benefit from purple products to reduce extra warm tones.) Kiyah Wright, hairstylist and founder of Muze Hair, agrees that those who bleach have the most to reap from using a violet-based alternative once a week. However, she advises clients to be careful when using certain purple-based products because they can stain. “If you have icy-blonde hair and leave a purple shampoo on for too long, your hair will have a blue-purple tinge to it,” she cautions. Here are our picks for the best options available right now, recommended by the pros.

  •   COURTESY OF BRAND 1/20 Nexxus Color Assure Long Lasting Vibrancy Blonde Assure Shampoo Nexxus recently released a mess of new product options for its 40th anniversary, including this shampoo created to fight fading, lackluster color. Keratin protein fortifies damaged strands and the violet pigment neutralizes brassy tones for blonde and silver shades, leaving your color bright and shiny AF. $12 (Shop Now)  
  •   COURTESY OF BRAND 2/20 dpHue Cool Blonde Shampoo “As a professional colorist, I always want to provide my clients with tools that will help them maintain their color in between salon visits,” explains Los Angeles-based colorist Justin Anderson, who works with Jennifer Aniston, Gwyneth Paltrow, and Margot Robbie. “For anyone who has blonde, gray, or white hair, this dpHue shampoo is a must. It’s formulated with deep violet pigments that neutralize yellow tones and brassiness while gently cleansing the hair.” $32 (Shop Now)
  •   COURTESY OF BRAND 3/20 L’Oréal Professionnel Serie Expert Silver Shampoo This shampoo is a great option whether you’re trying to preserve a light-blonde hue or you want to keep your silver looking sexy. The magnesium-packed formula comes in a deep shade of purple and contains anti-yellowing agents to get your blonde to max vibrancy. Think of it as going from third-place bronze to first-place gold — brighter, much brighter. $35 (Shop Now)
  •   COURTESY OF BRAND 4/20 Function of Beauty Purple Shampoo Bespoke beauty brand Function of Beauty’s got a purple shampoo you can customize to what your hair really needs. Fill out a quick quiz online and they’ll whip up a formula just for you. The bottle’s even got your name on it. $36 (Shop Now)
  •   COURTESY OF BRAND 5/20 Orlando Pita Play Ampli-Tint Color Depositing Hair Mask A hair mask is another great way to keep your blonde color on point. “I love my Ampli-Tint mask because it helps clients be more consistent with their hair color in between visits,” says hairstylist Orlando Pita, founder of Orlando Pita Play. “It’s especially great for cooler shades that tend to go brassy or warm with each shampoo. In addition to maintaining hair color, this mask helps enhance vibrancy and shine.” $30 (Shop Now)
  •   COURTESY OF BRAND 6/20 Not Your Mother’s Blonde Moment Treatment Shampoo Make your next “blonde moment” the best one yet with this gentle cleanser that will increase shine, reduce brassiness, and reverse dryness, thanks to the added glycerin. And the $8 price tag makes it an investment in your color you can afford. $8 (Shop Now)
  •   COURTESY OF BRAND 7/20 Kevin Murphy Blonde Angel Wash “I love using this on clients because it’s part of a whole blonde routine from Kevin Murphy that works on the health of fragile blonde hair as well as the color,” says hairstylist Aubrey Marie, who has worked on movie sets including Lady Bird. Another thing about the lavender-infused shampoo: it’s sulfate-, paraben-, and cruelty-free. “It’s a great regimen to send home with my actors because it’s nourishing and gently tones brassiness.” $37 (Shop Now)
  •   COURTESY OF BRAND 8/20 John Frieda Sheer Blonde Colour Renew Tone-Correcting Shampoo & Conditioner This drugstore OG from John Frieda helps revitalize and rebalance lighter shades of blonde in roughly three washes. The products contain Optical Brightening Technology, which is a way to absorb UV light and emit a “white-blue glow” to make tones appear more vibrant. $10 for shampoo (Shop Now) $10 for conditioner (Shop Now)
  •   COURTESY OF BRAND 9/20 Amika Bust Your Brass Cool Blonde Conditioner “I love a good blonde moment, and this conditioner is a game-changer,” explains hairstylist Eddie Cerritos, who works with Amal Clooney and Jennifer Garner. “The hydrolyzed keratin in this conditioner dives deep into hair follicles that have been weakened due to chemical processing and heat damage. It also helps reinforce waning elasticity to prevent excess breakage while keeping your hair vibrant and cool.” $24 (Shop Now)
  •   COURTESY OF BRAND 10/20 Joico Color Balance Purple Shampoo & Conditioner “This shampoo has a perfect amount of pigment in it without leaving any purple in the hair,” explains Los Angeles-based salon owner Larisa Love. “I also love that it leaves the hair shiny and healthy — not dry.” Shampoo, $17 (Shop Now), and Conditioner, $19 (Shop Now)
  •   COURTESY OF BRAND 11/20 It’s a 10 Miracle Brightening Shampoo for Blondes In keeping with It’s a 10 CEO Carolyn Aronson’s vision, this shampoo actually does the most: Designed for all shades on the blonde spectrum, it’s got hidden perks like UV-ray-fighting capabilities. “Its lavender-toning rich lather fights brassiness, while lemon peel oils brighten blonde highlights,” says Aronson. $24 (Shop Now)
  •   COURTESY OF BRAND 12/20 Unite Blonda Shampoo & Conditioner “This is one of my favorite lines for blonde hair,” explains Los Angeles hairstylist Angela C. Styles, who works with Eve. “I especially love the Blonda collection because it helps keep your color cool by reducing any golden tones. Plus, the conditioner serves as a sealant and heat-styling protectant.” Shampoo, $29 (Shop Now), and Conditioner, $31 (Shop Now)
  •   COURTESY OF BRAND 13/20 Sachajuan Silver Shampoo A favorite of blondes across the globe, this purple-hued shampoo relies on Sachajuan’s proprietary Ocean Silk Technology to counteract and neutralize unwanted yellow/gold tones. Plus, it gives hair a little oomph in the volume department. $31 (Shop Now)
  •   COURTESY OF BRAND 14/20 Pravana The Perfect Blonde Shampoo “This shampoo is sulfate-free and not drying like a lot of the old guard,” explains Jaxcee, color director of New York City’s Hair Rules Salon, who works with Jill Scott, Amanda Seales, and Anika Noni Rose. “The conditioner [from the same line] is moisturizing — and there’s even a mask — which is so fabulous for double-processed blondes. But the pigment is very strong, so I usually advise clients to use it no more than once a week!” $44 (Shop Now)
  •   COURTESY OF BRAND 15/20 Clairol Professional Shimmer Lights Conditioner “This tried-and-true staple has been around for decades and is part of many colorists’ personal kits,” says colorist Kadi Lee, who is based in Los Angeles and works with Julia Roberts, Amber Valletta, and Suki Waterhouse. “The formula isn’t too harsh and is pleasant-smelling. And for the cost-conscious, it gives you the most bang for your buck.” $13 (Shop Now)
  •   RAZOR CREATIVE LABS 16/20 Kristin Ess The One Purple Shampoo Best known for her fierce haircuts (she gave Lucy Hale, Lauren Conrad, and Jenna Dewan their signature lobs), Kristin Ess is also pretty serious about affordable hair-care products. She recommends using this shampoo every time you wash for ashier tones, or every other wash for something more neutral. Either way, you can kiss unwanted brassiness goodbye. $12 (Shop Now)
  •   COURTESY OF BRAND 17/20 Fanola No Yellow Shampoo Kiyah Wright, hairstylist and founder of Muze Hair in Los Angeles, who works with Jennifer Hudson, Tyra Banks, and Laverne Cox, is a fan of this Italian hair-care line. However, she advises clients to be careful when using certain purple-based products because, again, they can stain. $14 (Shop Now)
  •   COURTESY OF BRAND 18/20 Oligo Blacklight Blue Conditioner Another favorite of Wright’s, this paraben-free formula was designed with highlighted, bleached, white, and blonde hair in mind. It’s also enriched with 11 amino acids along with argan oil to help moisturize, strengthen, and repair surface damage while delivering shine and color retention. $30 (Shop Now)
  •   COURTESY OF BRAND 19/20 Christophe Robin Shade Variation Mask Baby Blonde Christophe Robin’s hands have touched the hair of some of the biggest names in Hollywood, including Kylie Minogue and Tilda Swinton. His treatment mask nourishes dry hair and helps maintain a “pH of 4.5, which helps minimize porosity, fix natural oxidation, and evenly distribute color.” Even better? The longer you leave the mask on, the more intense your result will be. $53 (Shop Now)
  •   COURTESY OF BRAND 20/20 Oribe Bright Blonde Shampoo & Conditioner For Beautiful Color “This duo has the perfect violet tone, removing brassiness and brightening blonde or silver hair,” explains Los Angeles hairstylist Miles Jeffries, who works with Mariah Carey, Angela Bassett, and Tinashe, to name a few. “When I need more intense brightness, I use them together. If I just want a touch of brightness, I’ll use one or the other, depending on the client.”

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